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Lebron vs Jordan vs Kobe, the Edge Goes to the Best Family

So Lebron James is back in town tonight and of course it’s the talk of the town. All morning long it has dominated the radio and news reports. Lebron further fanned the flames by going on record as saying he would consider playing in Cleveland again if the fans would have him back. Those that know me know that I am a huge fan of Basketball. I played a lot growing-up and continue to be a fan to this day. Heck, I even got arrested the night Lebron left because I was so upset I mugged a camera guy (for the record there were no charges, I just had to spend about 4 hours in a holding cell-not that I’m proud of that either).  I used to be a much larger fan of Lebron, for obvious reasons but just because he does not play for Cleveland anymore does not mean I don’t like to watch him play. The guy is really fun to watch and he does some pretty freakish stuff on the court.

And of course, anytime Lebron comes up, so do the conversations about his greatness as an athlete. Is he as good as Jordan or Kobe? Larry Bird recently said that given a choice he’d rather play with Kobe than Lebron. These “who’s better” discussions lead to a lot of physical skill assessments and comparisons. We compare ability to score, pass, lead and close. Lebron is the least clutch of the 3, I think we can all agree on that.

Then people start to talk about his mental and why it might be weak. They talk about his insecurities and the probable cause. It got me to thinking, of the three, Jordan, Kobe & Lebron, the most successful of the bunch is the guy who had the best family. Michael Jordan. Jordan grew up with both parents, who were middle-class regular people. He also had an older brother and I think maybe a younger brother (not completely sure, they always talk about the rivalry between Larry and Michael but I think he has more than one brother). Kobe had his parents around and his Dad was an international Basketball star who played all over the world, opening Kobe up to a global perspective. Lebron did not have this life, at least from what I have heard.

In sports, self-confidence is a must to be successful. And the athletes who believe in themselves the most never give-up, ever. They push, they claw, they climb.

It’s clear that Lebron is still developing this part of his mental. He now has access to all of the finer things his celebrity provides. But he’s digesting it differently. He’s scarfing it down like a starving teenager. Now that Lebron is an adult, his ego is more fully developed, so the experiences he has now are more than likely absorbed differently than if he would have had them as a kid. Furthermore, he’s doing it for himself, he’s teaching himself. So naturally he can filter out or pursue whatever makes him happy, further feeding his ego.

This is why I think Lebron struggles under pressure. I don’t think he has had enough mental conditioning to support the physical ability he has cultivated.

What’s the point of this post? I honestly don’t know! I just thought I’d share a quick take and see if anyone had something to say in the comments.

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You Don’t Have a Brand if You Don’t Have Customers

I meet with about 100 small business owners a week. Each of one of them are unique. Each one of them believes they are building something special. Truth is, more than half of them will be out of business in 3-5 years. For those that do last, the key to sustainability is gaining and owning market-share. Many business owners think that a big part of this is building a brand. Don’t get me wrong, building a brand is great and when done right, a real asset. But what is most important, in my opinion is having actual customers.

For example, I know of about a dozen restaurants in Cleveland that have great brands but very few customers. Don’t get me wrong, these places serve incredible cuisine. But the thing is, Cleveland is somewhat of a seasonal dining city. People go out year-round, but the bulk of revenue is more than likely earned between May and October.  I’m talking fine dining–not some burger joint or pizza place; I’m talking about $22-$38 a plate type places and up. These places are not “let’s swing by X and grab a bite instead of making dinner” kind of places. These specific restaurants are destination places meant to not only provide delicious food but to also indulge the consumer in an experience.

Yet these places fail at introducing new customers to the experience they’ve become known for. Instead, they get their repeat, loyal customers, who probably visit once every 90 days. These people have probably been coming to your restaurant for years, maybe decades but the truth is, they’re not helping you generate any new business. They’re already loyal to you–what you need are more people, just like them, to help you usher in a new generation and wave of clientele.

What’s even funnier is I live on a street where one of these places exists. No names please but this place continues to iterate that their brand is Top Shelf, yet I drive by it every. single. day and hear crickets when I go past. When I offer marketing opportunities, I get “does not match our brand”. I laugh, because I work with Laut and Michelin rated businesses regularly and this particular place does not come close to the brand equity that these other places have in their respected markets.

I guess my point is that branding and brand building, is sort of a waste of time. These days, brands are built on transparency and authenticity and usually by consumers with reviews and the like. Furthermore, not much else has changed from the old days either, social media is pretty much word-of-mouth advertising and if you’re not involved in that conversation then shoot yourself now–you’re pretty much dead.

Bottom line, you might have a “brand” but do you have customers?

 

Online Reputation Management & “The Gut Check”

Quick video on how to develop a credible online reputation. I share my thoughts on trusting your instincts and doing the right thing when it comes to engaging, developing or defending a specific communication using digital or social media.

Your Company Should Start a Social Network

Your company needs a social network and now. As a social media marketing consultant I am asked the question of why quite often. However, I am starting to notice the why question is showing up less often, instead, it is being replaced with how.

Social networks are what are called “pull” marketing services, meaning they pull people into them with content, resources etc…

Most companies have realized that “pull” is the way to go. Those that have not still follow the “push” marketing model which includes email newsletters and the like.

Push marketing is similar to SPAM. Here is my take on it. Sure, I may subscribed to your measly newsletter at some point, probably impulsively but to be honest I never read it. In fact, you are wasting your time trying to reach me this way, I already get too much email. Besides, I’ve read enough online newsletters or “ezines” to realize that all they do anymore is push products and advertising I can find on my own – I want information not marketing.

How do I find information?

Usually, if I am passionate about the topic I join a group. In the real World this might mean I join Kiwanis, Toastmasters or heck even A.A.

In the digital World I join LinkedIn, Facebook or FindVirtual. These digital communities become my source for information. Usually, it is unbiased and presented by members of the community I trust – so I go back often.

How does this help your brand or company?

It does several things. First, it eliminates the SPAM you keep bothering people with. So right away they appreciate you. Second, it gives people a hub to bookmark and come back to. Third, it gives the power of the information shared back to the people, where it belongs, democracy at it’s finest. Finally, it builds trust.

There are hundreds of benefits, could go on forever. But that is where my services come into play. I have helped build social networks for media companies, small businesses and entrepreneurs to help them become thought leaders.

The World is changing, specifically in Digital marketing. People don’t want to have their door knocked on (which is essentially what an email is) they would rather come over to your house and hang-out (which is what a social network is).

I could go on forever about why social networks should be built into every Web site…

Here are some resources: Tribes is a book written by former Yahoo! marketing executive Seth Godin. Some say he is the father of Digital marketing. You can check out his book here.

I also provide consulting services to help companies implement social networks effectively to build their brand and increase audience reach. Get in touch to set-up a time to chat.

Virtual Assistants Can Help

Being an Entrepreneur is time consuming, you already know that. However, figuring out how we spend our time can sometimes be just as difficult. To an entrepreneur time is money and every second counts. That is why it is extremely important to only focus your time on revenue generating activities. A virtual employee can help you do this and for less than you think.

A virtual assistant or virtual employee is a person who can help you in your everyday business. In the last few years as an entrepreneur I’ve learned to accept what my strengths are and what my weaknesses are. Understanding what my weaknesses were led me to the single most powerful idea I’ve ever had since starting my business. The idea was to hire a virtual assistant.

After reading the well known book “The 4-Hour-Workweek” by Tim Ferris I quickly grasped the power and freedom a virtual assistant could provide.

Almost immediately I began a search to find a virtual assistant. I was amazed at the sheer volume of people that have chosen this virtual position as a career path. Even more shocking to me was that some of these virtual employees have been doing this for years. Some have even built their practice into a full-time business, creating jobs for other virtual employees as well.

I interviewed 6 candidates, all of which were from different continents than myself. I settled on a gal named Sonia from Chandigarh, India who was polite, proactive and most of all persuasive. She comforted me in the fact that she could handle the tasks that I had earmarked for virtual assistance.

Sonia started that same day. She began by finishing one of my websites for me. The website was previously being worked on by an American firm that was not only overrated but overpriced. In fact, for 1/8th the price and in a matter of days, the website that was dragging on and on for months was now completed. I was amazed.

I attribute this progress to the work ethic that Sonia has and still practices. She is from a place in the world where work ethic is still worth something. Sonia has basically built an entire business for herself based on her reputation and not only has my business, but also the business of many of my colleagues whom I’ve converted to the virtual employee model over the last 12 months.

I share this post with you not to market my own success but to help you achieve your own. As an entrepreneur you need help, we all do, and if I could make a humble recommendation to you, it would be to explore the virtual employee options for your business today.

Twitter Shortcuts and Software

Resource #1: This one comes from Bill Crosby, who is an Internet marketer from the United Kingdom and he added over 20,000 followers in 90 days. This is truly an amazing system, one in which you can put something on autopilot and have it continue forward building your Twitter followers and making you money daily.

It almost seems to good to be true, but in fact it is true. Bill managed to increase his twitter following by 20,000 people since early November, 2008. And, he developed this product which makes money directly from this growth, every day. Not only that, but anyone can duplicate what he has done and make money every day. Check out this video to learn more, it is called the Twitter traffic machine software, kind o cheesy I know. :D

Resource #2 is a short ebook that has a few gems in it. The ebook goes for $5 and is worth the read. Learn how to target Twitter niches and also how to determine what the best times of the day to tweet are depending on that niche. I enjoyed it, here is the link, The $5 Twitter trick.

Resource #3 is completely free and is pretty cool too. It is a software designed to automate affiliate tweeting. It teaches you how to profit from affiliate marketing leveraging twitter. Here is the link to the video viral tweets.

Resource #4 is a great tool to help you capture leads via twitter. Learn how to market your small business on twitter properly. Generate leads and build an audience in your industry. Here is the link to check out twitter lead generation.

Resource #5 is an authoritative guide to marketing your brand or niche With twitter. 11 Video’s, 4 PDF’s, 2 Mindmaps, And a 20 Minute Audio Session, All conveniently located in a members area for viewing or download. The most comprehensive twitter guide on the Internet. Here is a link to check out twitter rockstar.

Small Businesses Need to Get A Grasp on Digital to Survive

success20next20exitYou don’t have to look much further than headlines in business publications or research studies to see that many companies are not only losing confidence in traditional marketing and advertising but diligently looking for more productive and cost effective alternatives.

According to a recent Nielsen and Webvisible study, 82% of consumers & small businesses use search to find information online but only 44% of small businesses have web sites & half of those spend less than 10% of their marketing budgets online.

The changing trends in information production, distribution and consumption by consumers coupled with the uncertain times we live in create an unprecedented challenge for companies to better reach and engage with their customers.

Companies are responding to these changes in different ways. A recent epsilon CMO Study reports that “Nearly two-thirds (65%) of CMOs and marketing execs say their ad budgets will decrease because of the troubled economy, but more of their money will go toward digital/interactive marketing than before”.

According to the The DMA ‘Power of Direct Marketing’ report, “Expenditures in the newer online media will maintain significant growth in the coming year” and “internet advertising will claim more than 15% of all direct marketing advertising dollars in 2009.”

Whether the changes in marketing direction are motivated as a response to market and industry conditions, changing consumer behaviors or the need to stay competitive and cost effective, one thing is certain: companies that don’t nail down marketing efficiencies and customer retention are in for a long, cold winter.

Finding more efficient and effective ways to reach customers through digital marketing is what savvy Internet marketing companies like TopRank do best. Whether it’s expanding market share through broader exposure via search engines, building influence and reputation through online public relations or better connecting with customers through social media, now is the time for businesses large and small, to develop strategies that make the most out of the effiencies and measurable impact from marketing online.

Article Source: AllBusiness.com care of Lee Odden

Why Park Domains? A Review of WhyPark.com



This is an awesome service I have used to generate revenue. WhyPark.com

The service is a platform that when given keywords, generates real content, articles, for your domain name. So lets say you own Virtual-Assistant-Information.com. You could program this platform with keywords that are relevant to the virtual assistant industry. Keywords like: virtual assistant, outsourcing, etc…

The system then posts the articles for you, in real time. What makes it even cooler is you can also write custom posts or pages. So if you are thinking about blogging then try this, right out of the gate you can have up to 500 articles posted on your blog, making it look so much more real.

Furthermore, all of that content starts to bring in traffic. You can then link back to your main site or do whatever. For creative people the options are endless.

This company has been around for awhile and they just relaunched about 2 weeks ago. The new launch features over 20 new templates that make it easy to get your site live and looking good quickly.

So here is the link again: http://tinyurl.com/easy-micro-sites
Scope it out when you have time.

The Big Lebowski – Memorable Quotes From the Cult Movie Classic

the_big_lebowski___jeff_bridgesDonny: Phone’s ringing, Dude.
The Dude: Thank you, Donny.
Maude Lebowski: What do you do for recreation?
The Dude: Oh, the usual. I bowl. Drive around. The occasional acid flashback.
The Dude: That’s a great plan, Walter. That’s fuckin’ ingenious, if I understand it correctly. It’s a Swiss fuckin’ watch.
[Maude shows the porn video starring Bunny to the Dude]
Sherry in ‘Logjammin’: [on video] You must be here to fix the cable.
Maude Lebowski: Lord. You can imagine where it goes from here.
The Dude: He fixes the cable?
Maude Lebowski: Don’t be fatuous, Jeffrey.
The Dude: Fuck sympathy! I don’t need your fuckin’ sympathy, man, I need my fucking johnson!
Donny: What do you need that for, Dude?
The Dude: God damn you Walter! You fuckin’ asshole! Everything’s a fuckin’ travesty with you, man! And what was all that shit about Vietnam? What the FUCK, has anything got to do with Vietnam? What the fuck are you talking about?
Walter Sobchak: You want a toe? I can get you a toe, believe me. There are ways, Dude. You don’t wanna know about it, believe me.
The Dude: Yeah, but Walter…
Walter Sobchak: Hell, I can get you a toe by 3 o’clock this afternoon… with nail polish. These fucking amateurs…
Walter Sobchak: I told those fucks down at the league office a thousand times that I don’t roll on Shabbos!
Donny: What’s Shabbos?
Walter Sobchak: Saturday, Donny, is Shabbos, the Jewish day of rest. That means that I don’t work, I don’t get in a car, I don’t fucking ride in a car, I don’t pick up the phone, I don’t turn on the oven, and I sure as shit
[shouts]
Walter Sobchak: don’t fucking roll! Shomer shabbos!
The Dude: Walter…
Walter Sobchak: Shomer fucking shabbos.
The Dude: Oh fuck it. I’m out of here.
Walter Sobchak: Dude, come on…
[rolls his eyes at Donny]
Walter Sobchak: BABY…
[Donny nods]
Walter Sobchak: I’m saying, I see what you’re getting at, Dude, he kept the money. My point is, here we are, it’s shabbas, the sabbath, which I’m allowed to break only if it’s a matter of life or death…
The Dude: Will you come off it, Walter? You’re not even fucking Jewish, man.
Walter Sobchak: What the fuck are you talkin’ about?
The Dude: Man, you’re fucking Polish Catholic…
Walter Sobchak: What the fuck are you talking about? I converted when I married Cynthia! Come on, Dude!
The Dude: Yeah, yeah, yeah, yeah…
Walter Sobchak: And you know this!
The Dude: Yeah, and five fucking years ago you were divorced.
Walter Sobchak: So what are you saying? When you get divorced you turn in your library card? You get a new license? You stop being Jewish?
The Dude: It’s all a part of your sick Cynthia thing, man. Taking care of her fucking dog. Going to her fucking synagogue. You’re living in the fucking past.
Walter Sobchak: Three thousand years of beautiful tradition, from Moses to Sandy Koufax…
[shouting]
Walter Sobchak: You’re goddamn right I’m living in the fucking past!
Walter Sobchak: [shouted repeatedly while smashing a car with a crow bar]
[shouts]
Walter Sobchak: This is what happens when you fuck a stranger in the ass!
The Dude: Also, my rug was stolen.
Younger Cop: The rug was in the car?
The Dude: No. It was here.
Younger Cop: [eager] Oh, separate incidents.
Maude Lebowski: [on answering machine] Jeffrey, this is Maude Lebowski. I need to see you. I’m the one who took your rug.
Younger Cop: Well. I guess we can close the file on that one.
The Dude: These are, uh…
Brandt: Oh, those are Mr Lebowski’s children, so to speak.
The Dude: Different mothers, huh?
Brandt: No.
The Dude: Racially he’s pretty cool?
Brandt: [laughs] They’re not literally his children. They’re the Little Lebowski Urban Achievers – inner city children of promise but without the necessary means for a – necessary means for a higher education. So Mr Lebowski is committed to sending all of them to college.
Blond Treehorn Thug: [holding up a bowling ball] What the fuck is this?
The Dude: Obviously you’re not a golfer.
The Dude: Walter, what is the point? Look, we all know who is at fault here, what the fuck are you talking about?
Walter Sobchak: Huh? No, what the fuck are you… I’m not… We’re talking about unchecked aggression here, dude.
Donny: What the fuck is he talking about?
The Dude: My rug.
Walter Sobchak: Forget it, Donny, you’re out of your element!
The Dude: Walter, the chinaman who peed on my rug, I can’t go give him a bill, so what the fuck are you talking about?
Walter Sobchak: What the fuck are you talking about? The chinaman is not the issue here, Dude. I’m talking about drawing a line in the sand, Dude. Across this line, you DO NOT… Also, Dude, chinaman is not the preferred nomenclature. Asian-American, please.
The Dude: Walter, this isn’t a guy who built the railroads here. This is a guy…
Walter Sobchak: What the fuck are you…?
The Dude: Walter, he peed on my rug!
Donny: He peed on the Dude’s rug.
Walter Sobchak: Donny you’re out of your element! Dude, the Chinaman is not the issue here!
Walter Sobchak: Nihilists! Fuck me. I mean, say what you like about the tenets of National Socialism, Dude, at least it’s an ethos.
The Dude: Look, just stay away from my fucking lady friend.
Da Fino: Hey, I’m not messing with your special lady.
The Dude: She’s not my special lady, she’s my fucking lady friend. I’m just helping her conceive, man!
[the Dude, Walter, and Donny walk out of the bowling alley, to find the three Nihilists waiting in front of the Dude's car, which has been torched]
The Dude: Well, they finally did it. They killed my fucking car.
Nihilist: Ve vant ze money, Lebowski.
Nihilist #2: Ja, uzzervize ve kill ze girl.
Nihilist #3: Ja, it seems you have forgotten our little deal, Lebowski.
The Dude: You don’t HAVE the fucking girl, dipshits! We know you never did!
[the Nihilists, stunned, confer amongst themselves in German]
Donny: Are these the Nazis, Walter? Continue reading