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Twitter as a Learning Tool for College Students

Twitter as a Learning Tool for College Students

by Jason Matthew Murphy on 02. Mar, 2010 in Social Media

Dr. Rankin, professor of History at UT Dallas, wanted to know how to reach more students and involve more people in class discussions both in and out of the classroom. She had heard of Twitter… She collaborated with the UT Dallas, Arts and Technology – Emerging Media and Communications (EMAC) http://www.emac.utdallas.edu faculty.

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Social Media for Car Dealerships

This Car Dealership Gets It

by Jason Matthew Murphy on 01. Mar, 2010 in Social Media

Recently I started looking for a used Jeep to have on hand for the rough Winter weather we so frequently experience in Cleveland, Ohio. In doing so, I’ve been dealing with a lot of used car delaerships and it has been interesting to see how each of them follows up to my Internet correspondence. See, I’ve pretty refused to drive around town looking for a a deal. Instead, I’ve been using the web and searching websites like AutTrader, CraigsList and Yahoo! Motors. It’s been interesting to see how little people are leveraging the web to sell more. For example, the median time that most dealerships would take to respond to an email was roughly 5 hours. That is a lifetime for me. Others would post cars on CraigList or AutoTrader but leave off helpful pictures or pricing information – I don’t even bother with these folks.

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Social Media Grows Despite Hard ROI Proof

Social Media Grows Despite Hard ROI Proof

by Jason Matthew Murphy on 01. Mar, 2010 in Social Media

Even though 81% of companies say they plan to increase spending on social media over the next year, most of those companies are still struggling to figure out how to measure their return on investment, according to a new study from web marketing consultants E-consultancy.
61% of companies say their organizations are either poor or very [...]

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