Statistics for Mobile Commerce
With the advent of the third-generation (3G) Internet, mobile commerce (mCommerce) and payments will become increasingly important.
Global mCommerce Revenue Projections For 2009
Predicted mCommerce Revenues, 2003 – 2005
Prepaid Subscribers In World Regions, 2001 – 2004
Global Internet and Wireless Users, 2001, 2004 and 2007
Visa’s Near-Term e/mCommerce Statistics
Comparative Estimates of US mCommerce revenues, 2004
US Mobile Commerce Revenues, 2003 – 2007
Worldwide Users of Wireless Financial Payments, 2001 – 2004
Users of Wireless Financial Services In World Regions, 2000-05
North American & Global Wireless Web Population, 2000-2005
Global Mobile Commerce Revenues, 2000 – 2005 (USD millions)
Business Spending On mCommerce Equipment and Integration
Jupiter’s Mobile Commerce Revenues, 2000 – 2005
Global Spending On Wireless Financial Services
Mobile Phone Penetration in Europe, 2003 – 2005
Total Number of Cellular Subscriptions in Europe
Worldwide Penetration of Handheld Devices Through 2005

Global mCommerce Revenue Projections For 2009
Category
Value (USD)
Global revenues
88 billion
Ticket purchases
39 billion
Phone-based retail POS sales
299 million
Source: Juniper Research, August 2004


Predicted mCommerce Revenues, 2003 – 2005
Research Entity (USD billion)
2003
2004
2005
Datamonitor (2000)
5.0
7.5
8.5
Forrester Research (2000)
7.5
14.0
22.0
Durlacher (realistic/interpreted)
5.1
10.0
19.0
Frost & Sullivan (1999)
15.0
19.0
24.0
Consult Hyperion (7 countries, 2001)
2.5
4.5
7.5
Jupiter Research (2000)
3.0
5.0
8.0
Source: Transaction Magazine, August 2002


Prepaid Subscribers In World Regions, 2001 – 2004
Region
2001
2002
2003
2004
EMEA
258,1
320,9
375,6
427,6
Asia Pacific
27,7
40,7
55,4
71,3
Greater China
55,4
93,4
119,2
156,8
North America
12,5
15,7
18,4
20,3
South America
63,2
86,1
109,7
133
Worldwide
416,2
556,8
678,3
809
Source: EMC


Global Internet and Wireless Users, 2001, 2004 and 2007
Subscribers
2001
2004
2007
Internet users (millions)
533
945
1,460
Wireless Internet usersas % of all Internet users
16
41.5
56.8
Source: eMarketer, March 2002


Visa’s Near-Term e/mCommerce Statistics
Context
Total
e/mCommerce retail market expectation in 2002
USD 38 billion
Total e/mCommerce expectations in 2004
USD 122.6 billion
Number of e/mCommerce merchants using Visa
62,000 (May 2001)
Source: Visa/Boston Consulting


Comparative Estimates of US mCommerce revenues, 2004
Research Firm
Total (billions)
Merrill Lynch
$20
Ovum
$19.2
Myers Reports
$4.74
Jupiter Research
$1.7
Herschel Shosteck
$1.7
Average
$9.27
Source: Myers Mediaenomics


US Mobile Commerce Revenues, 2003 – 2007
Year
Total (USD)
2003
2.1 billion
2004
5.7 billion
2005
13.1 billion
2006
29.0 billion
2007
58.4 billion
Sources: IDC and Jupiter Media Metrix


Worldwide Users of Wireless Financial Payments, 2001 – 2004
(in millions)
2001
2002
2003
2004
Europe
4
10
19
31
Asia-Pacific
7
13
21
29
US
n/a
0.5
1
2
Source: Celent Communications


Users of Wireless Financial Services In World Regions, 2000-05
Region
2000
2005
North America
0.45 mn
34.97 mn
Western Europe
3.89 mn
76.55 mn
Asia-Pacific
4.81 mn
83.74 mn
Source: TowerGroup


North American & Global Wireless Web Users, 2002-2005
Region
2002
2003
2004
2005
North America
14 mn
37.5 mn
63.7 mn
95.6 mn
World Total
77 mn
190 mn
322 mn
484 mn
Source: Ovum


Global Mobile Commerce Revenues, 2002 – 2005 (USD millions)
Region
2002
2003
2004
2005
North America
0.2
0.7
1.8
3.5
Western Europe
0.5
1.7
4.6
7.8
Asia
2.6
5.0
7.4
9.4
Latin America
0.0
0.1
0.2
0.5
Other
0.1
0.2
0.4
1.0
Global
3.4
7.6
14.5
22.2
US
0.2
0.6
1.7
3.3
Japan
2.1
3.5
4.5
5.5
Source: Jupiter Research


Business Spending On mCom

me
rce Equipment and Integration
Year
Total (USD)
2000
$280 million
2002
$3.66 billion
2004
$5.14 billion
Source: Datamonitor


Jupiter’s Mobile Commerce Revenues, 2000 – 2005
Region
2000
2005
Europe
$15 million
$1.7 billion
Japan
$400 million
$3.5 billion
US
$10 million
$600 million
Total revenues expected in 2003: $7.6 million
Source: Jupiter Communications


Global Spending On Wireless Financial Services
Region
2000
2005
W Europe
$88.1 mn
$583.1 mn
Asia
$71.2 mn
$443.3 mn
North America
$56.6 mn
$698.7 mn
Indicates 7-fold increase in spending through 2005
Source: TowerGroup


Mobile Phone Penetration in Europe, 2000 – 2005
Year
Total (%)
2000-01
70%
2005
85%
CAGR 1995 – 2005 = 36%
Source: McKinsey


Total Number of Cellular Subscriptions in Europe (in millions)
Region
2002
2003
2004
2005
Northern Europe
24
25
25
25
Southern Europe
70
75
78
80
Central W Europe
160
170
175
178
Source: Datamonitor


Worldwide Penetration of Handheld Devices Through 2005
Country
1999
2005
Asia
125 million
310 million
Germany
22 million
62 million
UK
21 million
45 million
France
17 million
45 million
Netherlands
7 million
12 million
Belgium
3 million
7 million
Austria
3 million
6 million
US
1.7 million
24 million
Source: Datamonitor