Jason Murphy » Social Marketing http://jasonmatthewmurphy.com Social Media and Digital Marketing Consultant Thu, 29 Jul 2010 03:26:23 +0000 en hourly 1 http://wordpress.org/?v=3.0 Social Media: Why You Should Care http://jasonmatthewmurphy.com/articles/social-media-why-you-should-care/ http://jasonmatthewmurphy.com/articles/social-media-why-you-should-care/#comments Fri, 29 Jan 2010 19:07:08 +0000 Jason Matthew Murphy http://jasonmatthewmurphy.com/?p=95 An interview with Josh Bernoff, vice president and principal analyst at Forrester Research. Over the past thirteen years, Mr. Bernoff has become one of America’s most frequently quoted research analysts. His analysis, which aims at a deeper understanding of people and how they use technology, has been cited by sources from The Wall St. Journal to “60 Minutes.”

He is the co-author of the book “Groundswell: Winning in a World Transformed by Social Technologies,” which offers myriad data-based strategies for companies that want to harness the power of social technologies like blogs, social networks, and YouTube.

Please visit HarvardBusiness.org for more.

]]> http://jasonmatthewmurphy.com/articles/social-media-why-you-should-care/feed/ 1