What do you think the secret is for successful Pay Per Click advertising? With so many opinions, gurus and eBooks to digest, learning Pay Per Click advertising can get overwhelming.

This post will attempt to consolidate the views and best practices of current Pay Per Click novices and experts alike.

We will then take a closer look at what the separation is between a novice and expert and will then begin to disect and uncover what some of the most common pitfalls are for anyone trying to learn Internet advertising.

Please speak freely and enjoy posting!